Marketing originating with not-for-profit organizations or the public sector is often the source of social change. Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and the world. This year Leading Social Change features speakers from Canada, the U.K. and the Caribbean who will challenge you with new ideas, innovative tools and powerful inspiration. This event is designed to accelerate the professional development of social marketing communicators, senior public sector policy makers and communications planners in the public and private sector.
We hope you will enjoy the day and take away an idea or two that will inspire you and your team and hopefully, make your work more exciting and more effective.
Please note that shortly after the conference, presentations will be posted on this website.
The Organizing Committee
Leading Social Change 2012
Dennis Edell, Co-Chair
Laura La Marca-Friday
Yvette Thornley, Co-Chair
A very special thanks to ARB Chair, Michel Frappier without whose help this conference could not be.
Thanks to our many volunteers who gave of their time today to make this conference possible.