Leading Social Change 2011 – Part 1 – The Brief Brief
Posted on | Filed under: Blog, Leading Social Change 2011 | Reply >>>Background: At the request of the event organizers, I was asked to report on the proceedings at this year’s Leading Social Change conference. Now in its third year, Leading Social Change is a one-day event held during Canada’s National Advertising … Continue reading
Leading Social Change Agenda
January 25th 2011 MaRS Discovery District, Toronto Time Speaker Activity 8:30 Terry O’Reilly, The Age of Persuasion Call to Order, Intro to day (Emcee for the day) 8:40 Laurie Sloan, Advertising Review Board Welcome from the ARB 8:45 Kevin Finnerty, … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011Justin Trudeau confirmed to speak at Advertising Week
Youth Advocate headlines Leading Social Change: Ideas, Tools and Inspiration Justin Trudeau, Education, Environment and Youth Advocate, will deliver the keynote address at Leading Social Change: Ideas, Tools and Inspiration, on Tuesday January 25th, Day Two of Canada’s Advertising Week. … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011National Advertising Week 2011
Third Edition of Leading Social Change – Featuring Justin Trudeau Tuesday, January 25th, 2011 MaRS Discovery District 8:00 a.m. – 2:00 p.m. Register and purchase tickets Marketing originating in the public sector is often the force of social change. Successes … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011Agencies of Change: Part 1
Leading Social Change Day, January 2010. How Government and Advertisers Want to Change your World I was asked by event co-sponsor Partners and Edell to report on this year’s Leading Social Change conference, a series of talks centered on the … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 2
Case Studies. The business of winning hearts and minds The event began with David Stevenson of The Rocket Science Group from London, U.K, sharing his insight into various campaigns he or his European peers have worked on to promote social … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 3
Ideas. The Changing Role of Communities Next up was Eli Singer of Entrinsic. His talk tied the successive waves of success of various social media platforms to real-world political events. This represented something of a breath of fresh air, as … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 4
A Call to Action Dennis Edell, president and founder of event-sponsor Partners and Edell then shifted gears. Rather than discuss tactics, case-studies, metrics or technologies, Edell instead posed a question to the audience: is not climate change the greatest threat … Continue reading
Posted on | Filed under: Blog, Leading Social Change