January 24, 2012
MaRs Discovery District, 8am – 2 pm.
Featuring Emmy award-winning ABC Journalist, Jeffrey Kofman
Interested in finding out how a partnership between social issues and advertising can create positive social change? If so, you’ll want to attend this event as part of Canada’s National Advertising Week. Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and around the world.
Our line-up will provide you with tools, ideas and inspiration that you can put to practical use. Hear how Clive Blair-Stevens, Director, Strategic Social Marketing in the U.K. successfully integrated social marketing principles and approaches into British Government policy.
Kerry Singh, from Population Services International in Barbados will speak about the challenges of developing a powerful, youth-oriented, Caribbean brand to support HIV prevention efforts in the Eastern Caribbean.
Steve Martin, Advisor to the U.K. Cabinet Behaviour Insight team and author of N.Y. Times Business bestseller, Yes! – 50 Scientifically Proven Ways to Be Persuasive, will show how behavioural economics can get people to pay their taxes on time and even show up on time at hospital and doctor’s appointments!
Hunt Allcott, former Energy and Society Fellow in the MIT Economics Department and an Assistant Professor of Economics at New York University will show how results from recent large-scale energy conservation programs prove that behavioral science is an underexplored and potentially cost-effective approach to energy conservation.
Once again, Yvette Thornley’s Creative Showcase will feature award winning creative directors and their clients who will share insights on public sector campaigns that have broken through barriers. They’ll be showing examples of cutting edge campaigns that have been successful in promoting positive social behaviours.
The day closes with our keynote speaker, Emmy and Edward R. Murrow award-winning ABC News London Correspondent, Jeffrey Kofman, an eyewitness to social change. Through his photographs and eyewitness accounts, Jeffrey will tell the story of social change as it unfolded while on the ground in Tunisia and Libya during the now historical turn of events known as The Arab Spring.
Whether you work in the public sector in government, for not-for-profit organizations or within communications agencies, this event offers invaluable learning. It’s designed to accelerate the professional development of every marketing and communications practitioner, policy designer or professional communications strategist.