Category Archives: Leading Social Change
LSC 2012: A Sold-Out Success
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Leading Social Change 2012 was a rousing success, as a sold-out crowd attended our fourth event. Thank you to all of our delegates, speakers, volunteers, MaRS Discovery District, and Advertising Week for their support and assistance. We’ll be posting photographs … Continue reading
Welcome to Leading Social Change and National Advertising Week
Marketing originating with not-for-profit organizations or the public sector is often the source of social change. Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and the world. This year Leading Social … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2012 – SOLD OUT!
Once again, Leading Social Change has sold out! However we may have additional seats available due to late cancellations. If you would like to be contacted in the event of a seat becoming available please email Laura La Marca Friday … Continue reading
Posted on | Filed under: Leading Social ChangeFinalized Program for 2012 Event
As part of this year’s Advertising Week, we present the 4th edition of Leading Social Change Tuesday, January 24, 2012 @ MaRS Discovery District, Toronto, 8:00-2:00pm Marketing originating with not-for-profit organizations or the public sector is often the source of … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2012
January 24, 2012 MaRs Discovery District, 8am – 2 pm. Featuring Emmy award-winning ABC Journalist, Jeffrey Kofman Purchase tickets Interested in finding out how a partnership between social issues and advertising can create positive social change? If so, you’ll want … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2011 – Part 5 – Food For Thought
The Cold Skinny This post has been a difficult one to write. We’re talking about obesity here, and what governments are trying to do to prevent it, curb it and reverse it. Obesity has recently replaced smoking as the health … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 1
Leading Social Change Day, January 2010. How Government and Advertisers Want to Change your World I was asked by event co-sponsor Partners and Edell to report on this year’s Leading Social Change conference, a series of talks centered on the … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 2
Case Studies. The business of winning hearts and minds The event began with David Stevenson of The Rocket Science Group from London, U.K, sharing his insight into various campaigns he or his European peers have worked on to promote social … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 3
Ideas. The Changing Role of Communities Next up was Eli Singer of Entrinsic. His talk tied the successive waves of success of various social media platforms to real-world political events. This represented something of a breath of fresh air, as … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeAgencies of Change: Part 4
A Call to Action Dennis Edell, president and founder of event-sponsor Partners and Edell then shifted gears. Rather than discuss tactics, case-studies, metrics or technologies, Edell instead posed a question to the audience: is not climate change the greatest threat … Continue reading
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