Assistant Director, Communications & Information Branch Ministry of Health & Long-Term Care
Creative Showcase: 3 agencies present social change case studies
A passionate behaviour change marketing practitioner, Yvette is the co-founder and co-chair of Leading Social Change. Yvette also leads the Integrated Marketing Solutions team at the Ministry of Health and Long-Term Care. A communications professional, Yvette has spent the past twelve years building evidence-based breakthrough behaviour change programs with the Ontario government. She has set strategy and managed the conception of many award-winning integrated social marketing campaigns that have contributed to preventing disease or helping people better manage their health, such as Telehealth Ontario, Health Care Options, ColonCancerCheck and Mumps Catch-up Vaccination. Yvette has presented Ontario’s best in class social marketing around the world at the International Social Marketing Conference in Australia, the World Social Marketing Conference in Dublin and MARCOM in Ottawa. Yvette is a mother to three daughters.
Creative Showcase: Publicis, BBDO, and The Hub present social change case studies