Key note address
Eye Witness to Social Change [PPT]
The story of social change and the Arab Spring through the stories and photos of a reporter on the ground in Tunisia and Libya.

Jeffrey Kofman is a London-based correspondent for ABC News. He reports from around the globe, from the U.K. And Europe to the Middle East and Africa for ABC News broadcasts and platforms, including “World News with Diane Sawyer,” “Nightline” and “Good Morning America.” Prior to his assignment overseas, Kofman was based out of Miami, covering Florida, the Caribbean and Latin America. Most recently Kofman has covered the Arab revolutions in North Africa from Tunisia and Libya. He has reported from South Africa, Kenya, Norway, Sweden and Italy. Kofman’s work for ABC News has been recognized with an Edward R. Murrow Award, a DuPont Award, and a special Emmy Award for ABC’s coverage of the attacks on September 11, 2001. Kofman speaks French and Spanish. Born in Toronto, he is a graduate of Queen’s University in Kingston, Ontario, where he studied political science.

The Story of Got It? Get It

Kerry Singh, regional marketing manager for Population Services International Caribbean, is a Trinidadian by birth, and has always had a burning passion for marketing, media and promotions. A graduate of The University of the West Indies he has worked in branding and marketing for several regional companies. Under PSI/Caribbean, Kerry has built a substantial media network for the promotion of their popular Got it? Get it. campaign. Condoms are very much taboo in the Caribbean, but the Got it? Get it. has already begun to reduce barriers and empower youth. It’s a campaign that speaks with youth and not down to youth as evidenced by our promotional items and media channels. Kerry spearheaded “CHOICES: Roots, Reality and Culture” a miniseries with regional TV network TEMPO, the Caribbean affiliate of the MTV group.

Kerry Singh at LSC 2012

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How the British government successfully integrated Social Marketing principles and approaches into policy, strategy and implementation[PPT]

Clive Blair-Stevens has worked directly with Ministers and senior officials across government in the UK, and advises and supports government and organisations across the public, third and private sectors, in ways to harness effective behavioural intervention and social marketing related approaches and how to integrate these into national and local policy and practice.

He was a co-founder of the National Social Marketing Centre a strategic partnership between the Government and Consumer Focus, based in London, England, where he was deputy CEO and Director of Strategy and Operations between 2005 to 2009.

He is also co-author of the text book ‘Social Marketing and Public Health’ and ‘Social Marketing Big Pocket Guide.’

Parallel to his professional career he has also been actively involved in the community and voluntary (third) sector for over 25 years. He has co-founded a number of community based organisations, including notably the Sussex Aids Centre opened by Diana the Princess of Wales in the 1980s and now part of the Terence Higgins Trust. He describes his roles as ranging from “making tea to being a trustee”. He has a particular interest in social justice and equality issues, and how to harness and achieve systems change.

Clive Blair-Stevens at LSC 2012

From Policy to practice – How behaviour economics gets us to pay our taxes on time and show up on time at hospital and doctors appointments [PPT]

Advisor to the U.K. Cabinet Behaviour Insight team & New York Times bestselling author
Steve is co-author of the international bestseller Yes! 50 secrets from the science of persuasion a New York Times, Wall Street Journal and Business Week bestseller. Steve speaks about the
science of influence and persuasion and its application to a wide variety of business, government and non-profit organisations around the world.

influenceatwork.co.uk

Behavioural Science and Energy Conservation

Hunt Allcott is an Assistant Professor of Economics at New York University and a Faculty Research Fellow at the National Bureau of Economic Research. During the academic years 2009-2011, he was on leave as the Energy and Society Fellow at the MIT Economics Department and the MIT Energy Initiative. Hunt has worked in the private sector as a consultant with Cambridge Energy Research Associates and with Arthur D. Little and in international development as a consultant to the World Bank.
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