Once again, Leading Social Change has sold out!
However we may have additional seats available due to late cancellations.
If you would like to be contacted in the event of a seat becoming available please email Laura La Marca Friday at lauralf@rain43.com.
Indicate how many seats you need and the names of the people who will be attending. We will put you on our wait list and contact you should a seat become available.
You will have 24 hours to confirm your seat purchase.
As part of this year’s Advertising Week, we present the 4th edition of Leading Social Change
Tuesday, January 24, 2012 @ MaRS Discovery District, Toronto, 8:00-2:00pm
Marketing originating with not-for-profit organizations or the public sector is often the source of social change. Successes include reducing HIV infections, adopting responsible drinking habits and encouraging environmentally positive energy choices.
If you are a communicator and are interested in how the partnership between public policy and advertising can create positive social change, you’ll want to attend this event. You won’t want to miss featured speakers from Canada, the U.K. and the Caribbean who will provide you with moving ideas, new tools and powerful inspiration.
Whether you work in the public sector, with a not-for-profit or within an ad agency, this event offers invaluable learning.
This year our keynote speaker will not only talk about social change from personal experience, but he’ll show how it unfolded from his library of eyewitness photos.
Jeffrey Kofman is a Canadian journalist and ABC News’ correspondent covering the Middle East. He has been heavily involved in coverage of the Arab Spring, in particular, the revolutions in Libya and Tunisia. He also covered the Iraq war extensively, including five tours with ABC News in Baghdad, as well as reporting from Qatar, Bahrain, Pakistan, Jordan and from an aircraft carrier in the Arabian Sea. Kofman’s work for ABC News has won him an Edward R. Murrow Award, a duPont Award, and he shared a special Emmy Award for ABC’s coverage of the attacks on September 11, 2001. He received two Emmy nominations in 2007.
January 24th 2012 MaRS Discovery District, Toronto
| Time | Speaker | Activity | |
| 7:30- 8:30 |
Registration and Continental Breakfast | ||
| 8:30 | John Whytock, Director of Communications Ministry of Energy and Infrastructure | Call to Order, Intro to day (Emcee for the day) | |
| 8:40 | Laurie Sloan, Managing Director Ontario Advertising Review Board |
Welcome from the ARB | |
| 8:45 | Clive Blair-Stevens, Director Strategic Social Marketing Centre, U.K. |
How the British government successfully integrated Social Marketing (behaviour change) principles and approaches into policy, strategy and implementation. | |
| 9:15 | Kerry Singh, Marketing Manager Population Services International (psi.org) | The Story of Got It? Get it. the benefits and challenges of developing a powerful, youth oriented, Caribbean-flavoured brand to support HIV prevention efforts in the twelve English-speaking islands of the Eastern Caribbean. | |
| 9:45 | Steve Martin, Advisor to the U.K. Cabinet Behaviour Insight team and author of NY times Business bestseller: Yes!– 50 Scientifically Proven Ways to Be Persuasive. | From Policy to practice – How behaviour economics gets us to pay our taxes on time and show up on time at hospital and doctors appointments. | |
| 10:15 | COFFEE BREAK | ||
| 10:30 | Hunt Allcott, Scientific Director at ideas42 & Assistant Professor of Economics, NYU | Behavioural Science and Energy Conservation | |
| 11:00 | Yvette Thornley, Assistant Director Communications & Information Branch Ontario Ministry of Health & Long-Term Care | Creative Showcase: 3 agencies present social change case studies | |
| 12:00 | LUNCH | ||
| 12:50 | Beverley Hammond, President & CEO Veritas Communications |
Key note speaker introduction | |
| 1:00- 2:00 |
Jeffrey Kofman, Emmy award-winning ABC journalist |
Key note address, “Eye Witness to Social Change” The story of social change and the Arab Spring through the stories and photos of a reporter on the ground in Tunisia and Libya. |
January 24, 2012
MaRs Discovery District, 8am – 2 pm.
Featuring Emmy award-winning ABC Journalist, Jeffrey Kofman
Interested in finding out how a partnership between social issues and advertising can create positive social change? If so, you’ll want to attend this event as part of Canada’s National Advertising Week. Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and around the world.
Our line-up will provide you with tools, ideas and inspiration that you can put to practical use. Hear how Clive Blair-Stevens, Director, Strategic Social Marketing in the U.K. successfully integrated social marketing principles and approaches into British Government policy.
Kerry Singh, from Population Services International in Barbados will speak about the challenges of developing a powerful, youth-oriented, Caribbean brand to support HIV prevention efforts in the Eastern Caribbean.
Steve Martin, Advisor to the U.K. Cabinet Behaviour Insight team and author of N.Y. Times Business bestseller, Yes! – 50 Scientifically Proven Ways to Be Persuasive, will show how behavioural economics can get people to pay their taxes on time and even show up on time at hospital and doctor’s appointments!
Hunt Allcott, former Energy and Society Fellow in the MIT Economics Department and an Assistant Professor of Economics at New York University will show how results from recent large-scale energy conservation programs prove that behavioral science is an underexplored and potentially cost-effective approach to energy conservation.
Once again, Yvette Thornley’s Creative Showcase will feature award winning creative directors and their clients who will share insights on public sector campaigns that have broken through barriers. They’ll be showing examples of cutting edge campaigns that have been successful in promoting positive social behaviours.
The day closes with our keynote speaker, Emmy and Edward R. Murrow award-winning ABC News London Correspondent, Jeffrey Kofman, an eyewitness to social change. Through his photographs and eyewitness accounts, Jeffrey will tell the story of social change as it unfolded while on the ground in Tunisia and Libya during the now historical turn of events known as The Arab Spring.
Whether you work in the public sector in government, for not-for-profit organizations or within communications agencies, this event offers invaluable learning. It’s designed to accelerate the professional development of every marketing and communications practitioner, policy designer or professional communications strategist.
| Time | Speaker | Activity |
| 8:30 | Terry O’Reilly, The Age of Persuasion | Call to Order, Intro to day (Emcee for the day) |
| 8:40 | Laurie Sloan, Advertising Review Board | Welcome from the ARB |
| 8:45 | Kevin Finnerty, Ontario Ministry of Health & Long-Term Care |
The dance between policy and communications |
| 9:05 | Will Goodhand, BrainJuicer U.K. | How many lightbulbs does it take to change people? Bright ideas to lead social change |
| 9:40 | Jean-Michel Gilibert, Proteines France | EPODE – Social Marketing program for the prevention of childhood obesity |
| 10:15 | BREAK | |
| 10:30 | Les Pappas, Better World Advertising U.S. | Spotlight on U.S. Social Marketing |
| 11:00 | Yvette Thornley, Ontario Ministry of Health & Long-Term Care |
Creative Showcase: 3 agencies present case studies from the Canadian public sector |
| 12:00 | LUNCH | |
| 12:50 | John Yorke, rain43 | Key note speaker introduction |
| 1:00 | Justin Trudeau | Key note address – A vision for social change in Canada |
| 2:00 | Terry O’Reilly | Closes Conference |
Justin Trudeau, Education, Environment and Youth Advocate, will deliver the keynote address at Leading Social Change: Ideas, Tools and Inspiration, on Tuesday January 25th, Day Two of Canada’s Advertising Week. Justin Trudeau will speak on engagement and activism: “A Vision for Social Change in Canada.”
This all-day program focuses on innovation and trends in social marketing and will feature speakers with both global and national perspectives. Hosted by Terry O’Reilly, broadcast personality and author of “The Age of Persuasion,” Leading Social Change is directed toward communication professionals working with or in the public sector, government agencies and not-for-profit organizations.
WHAT: Leading Social Change: Ideas, Tools and Inspiration
WHEN: Tuesday, January 25th, 2011 from 8 a.m. to 2 p.m.
WHERE: MaRS Discovery District, 101 College Street, Toronto
Additional Program Highlights:
For further information or to schedule an interview, please contact:
Anne O’Hagan, anneo@rain43.com or 416.566.6516
Tuesday, January 25th, 2011
MaRS Discovery District
8:00 a.m. – 2:00 p.m.
Register and purchase tickets
Marketing originating in the public sector is often the force of social change. Successes include reducing HIV infections via safe sex, adopting responsible drinking habits and encouraging environmentally positive energy choices.
A big reason for these behavioural changes is the successful partnership between public sector marketers and advertising agencies. In fact, more and more public sector sponsored campaigns are winning advertising awards.
If you are a communicator and are interested in how the partnership between public policy and advertising can create positive social change, you’ll want to attend this event.
Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and around the world.
You won’t want to miss featured speakers from Canada, Europe and the United States who will provide you with moving ideas, new tools and inspiration.
Terry O’Reilly is this year’s emcee – his firm Pirate Radio has produced many great social marketing campaigns and Terry is known to thousands of Canadians as the host of the CBC’s ‘The Age of Persuasion’.
This year our keynote speaker is outspoken activist and MP Justin Trudeau. Justin has already inspired many with his mission to fight for Canadian values, to bring forth a new perspective on the interactions between government and citizens, and to help Canada be a model for the world.
Will Goodhand who holds the title “Juicy Evangelist” at Brain Juicer, London, U.K. will introduce a new way of getting at human insights through market research.
Jean-Michel Gilibert, founder of ad agency Protéines in Paris will demonstrate how Epode, a community based childhood obesity program, has been successfully changing diet and exercise behaviours in 6 countries and over 200 communities.
Les Pappas, president and creative director of Better World Advertising in San Francisco, will share his experience and campaigns as one of the first social marketing advertising agencies.
Kevin Finnerty, Executive Director of Communications at Ontario’s Ministry of Health and Long-Term Care, will show how good communications and good social policy are indelibly connected.
Finally, three award winning creative directors and their clients will share insights on their public sector campaigns that have broken barriers and created change.
Whether you work in the public sector, with a not-for-profit or within an ad agency, this event offers invaluable learning. It’s designed to accelerate the professional development of social marketing communicators, senior communications policy makers and professional communications strategists.
Leading Social Change is usually the first National Advertising Week event to sell out. So purchase your tickets early. Tickets are $125 each, which includes lunch. Before January 1st you can buy 6 tickets for $600.
The Leading Social Change conference will be held Tuesday January 25th, 2011 starting at 8:00 a.m. and ending at 2:00 p.m. at the MaRS Discovery District. Mark this date in your calendar. Buy your tickets today.