Third Edition of Leading Social Change – Featuring Justin Trudeau
Tuesday, January 25th, 2011
MaRS Discovery District
8:00 a.m. – 2:00 p.m.
Register and purchase tickets
Marketing originating in the public sector is often the force of social change. Successes include reducing HIV infections via safe sex, adopting responsible drinking habits and encouraging environmentally positive energy choices.
A big reason for these behavioural changes is the successful partnership between public sector marketers and advertising agencies. In fact, more and more public sector sponsored campaigns are winning advertising awards.
If you are a communicator and are interested in how the partnership between public policy and advertising can create positive social change, you’ll want to attend this event.
Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and around the world.
You won’t want to miss featured speakers from Canada, Europe and the United States who will provide you with moving ideas, new tools and inspiration.
Terry O’Reilly is this year’s emcee – his firm Pirate Radio has produced many great social marketing campaigns and Terry is known to thousands of Canadians as the host of the CBC’s ‘The Age of Persuasion’.
This year our keynote speaker is outspoken activist and MP Justin Trudeau. Justin has already inspired many with his mission to fight for Canadian values, to bring forth a new perspective on the interactions between government and citizens, and to help Canada be a model for the world.
Will Goodhand who holds the title “Juicy Evangelist” at Brain Juicer, London, U.K. will introduce a new way of getting at human insights through market research.
Jean-Michel Gilibert, founder of ad agency Protéines in Paris will demonstrate how Epode, a community based childhood obesity program, has been successfully changing diet and exercise behaviours in 6 countries and over 200 communities.
Les Pappas, president and creative director of Better World Advertising in San Francisco, will share his experience and campaigns as one of the first social marketing advertising agencies.
Kevin Finnerty, Executive Director of Communications at Ontario’s Ministry of Health and Long-Term Care, will show how good communications and good social policy are indelibly connected.
Finally, three award winning creative directors and their clients will share insights on their public sector campaigns that have broken barriers and created change.
Whether you work in the public sector, with a not-for-profit or within an ad agency, this event offers invaluable learning. It’s designed to accelerate the professional development of social marketing communicators, senior communications policy makers and professional communications strategists.
Leading Social Change is usually the first National Advertising Week event to sell out. So purchase your tickets early. Tickets are $125 each, which includes lunch. Before January 1st you can buy 6 tickets for $600.
The Leading Social Change conference will be held Tuesday January 25th, 2011 starting at 8:00 a.m. and ending at 2:00 p.m. at the MaRS Discovery District. Mark this date in your calendar. Buy your tickets today.
Register and purchase tickets here.