Leading Social Change is a partnership between public sector communicators and communications agencies. It aims to inform and inspire more effective social marketing campaigns that can be a meaningful driver of social change.
Through social marketing campaigns we’ve seen many positive changes in our society and our lives. Successes include reducing HIV infections via safe sex, adopting responsible drinking habits and encouraging environmentally positive energy choices.
Each year our event hopes to showcase thought leadership and creative excellence in social change marketing from Ontario and around the world.