LSC 2012: A Sold-Out Success
Posted on | Filed under: Leading Social Change | Reply >>>
Leading Social Change 2012 was a rousing success, as a sold-out crowd attended our fourth event. Thank you to all of our delegates, speakers, volunteers, MaRS Discovery District, and Advertising Week for their support and assistance. We’ll be posting photographs … Continue reading
Welcome to Leading Social Change and National Advertising Week
Marketing originating with not-for-profit organizations or the public sector is often the source of social change. Leading Social Change shines a light on innovative social marketing that is currently being created in Canada and the world. This year Leading Social … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2011 – Part 6 – Who’s Your Pappas?
The Age of Persuasion Let’s start at the beginning again, shall we? Before social marketing was defined as a discipline in 1971, social marketing tactics had already been implemented in India to promote birth control because “a persuasion-based approach was … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011Leading Social Change 2012 – SOLD OUT!
Once again, Leading Social Change has sold out! However we may have additional seats available due to late cancellations. If you would like to be contacted in the event of a seat becoming available please email Laura La Marca Friday … Continue reading
Posted on | Filed under: Leading Social ChangeFinalized Program for 2012 Event
As part of this year’s Advertising Week, we present the 4th edition of Leading Social Change Tuesday, January 24, 2012 @ MaRS Discovery District, Toronto, 8:00-2:00pm Marketing originating with not-for-profit organizations or the public sector is often the source of … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2012
January 24, 2012 MaRs Discovery District, 8am – 2 pm. Featuring Emmy award-winning ABC Journalist, Jeffrey Kofman Purchase tickets Interested in finding out how a partnership between social issues and advertising can create positive social change? If so, you’ll want … Continue reading
Posted on | Filed under: Leading Social ChangeLeading Social Change 2011 – Part 5 – Food For Thought
The Cold Skinny This post has been a difficult one to write. We’re talking about obesity here, and what governments are trying to do to prevent it, curb it and reverse it. Obesity has recently replaced smoking as the health … Continue reading
Posted on | Filed under: Blog, Leading Social ChangeLeading Social Change 2011 – Part 4 – Juice for Thought
It’s called “R&D” not “D&R” for a reason… Research. As we observed in the previous post, market research goes beyond determining the best strategy to communicate a social policy, it can alter and refine the policy itself. Research is undoubtedly … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011Leading Social Change 2011 – Part 3 – Dancing About Policy
What’s the policy on social policy? “We have a saying in government: you can make a good policy great with communication,” said Kevin Finnerty of the Ontario Ministry of Health & Long-Term Care, “but there’s no way to communicate a … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011Leading Social Change 2011 – Part 2 – Changing the Unchanging Individual
A Brief History of Human Nature There isn’t sufficient space here to list emcee Terry O’Reilly’s credentials as a living-legend in Canadian advertising. The host of CBC’s The Age of Persuasion opened the day paraphrasing not-so-living advertising legend, Bill Bernbach: … Continue reading
Posted on | Filed under: Blog, Leading Social Change 2011